Data Science & Big Data Analytics

Most businesses are now collecting more data than ever before, but are they really using it effectively? Business intelligence tools can follow the data flow and surface insights to help you react quicker and make better-informed decisions.

Data scientists use a variety of tools and techniques, including machine learning algorithms, data visualization, and statistical analysis, to uncover patterns and relationships in data and to build predictive models. These models can be used for a variety of purposes, such as identifying trends and patterns in customer behavior, improving supply chain efficiency, or predicting future events.


Predictive modeling

Data scientists use predictive modeling to build models that can predict future outcomes based on historical data. This can be used for a variety of applications, such as customer churn analysis, fraud detection, and predictive maintenance.

Customer segmentation

Data scientists use customer segmentation to divide a customer base into groups of individuals that have similar characteristics. This can be used to create targeted marketing campaigns and improve customer engagement.

Marketing analytics

Data scientists use marketing analytics to analyze marketing data, such as customer behavior, to understand the effectiveness of marketing campaigns and to identify opportunities for improvement.

Fraud detection

Data scientists use fraud detection techniques to identify fraudulent activity in large datasets. This can be used to detect credit card fraud, insurance fraud, and other forms of fraud.

Sentiment analysis

Data scientists use sentiment analysis to determine the sentiment or emotion expressed in text, such as customer reviews or social media posts. This can be used to improve customer satisfaction and engagement.

Supply chain optimization

Data scientists use supply chain optimization to analyze data from a variety of sources, such as inventory levels, demand forecasts, and shipping data, to improve the efficiency of the supply chain and reduce costs.

Customer behavior analysis

Big data can be used to analyze customer behavior, such as purchasing patterns and social media interactions, to gain insights into customer preferences and behavior. This information can be used to improve marketing and customer engagement.

Predictive maintenance

Big data can be used to analyze sensor data from machines, such as airplanes and industrial equipment, to predict when they are likely to fail. This can help organizations to reduce downtime and improve maintenance efficiency.

Supply chain optimization

Big data can be used to analyze data from a variety of sources, such as inventory levels, shipping data, and weather patterns, to improve the efficiency of the supply chain and reduce costs.

Healthcare analytics

Big data can be used to analyze healthcare data, such as electronic health records, to improve patient outcomes and reduce healthcare costs. This can include applications such as predictive modeling for disease outbreaks and personalized medicine.

Energy management

Big data can be used to analyze energy usage data from buildings and infrastructure, to optimize energy consumption and reduce costs.

Professional Services

Planning and Preparation

  • Problem Definition
  • Understand context
  • Define goals
  • Identify data sources


  • Data collection
  • Data cleansing
  • Exploratory Data Analysis
  • Data Modeling
  • Model Validation

Go live

  • Model deployment
  • Monitoring
  • Feedback loop